10 Retail Signage Tips to Drive Traffic to Your Store

10 Retail Signage Tips to Drive Traffic to Your Store

If you have invested in the retail sector, marketing remains one of the crucial success determinants. Poor marketing strategy results in low traffic to your store. This means your business sales potential will never be realised. One of the most effective ways of driving traffic to your store is getting attention-grabbing shop signage to attract potential buyers.

There are many ways that retail shop signage can drive traffic to your stores. That’s what we are going to look into in this article. We have put together tips on how a good sign in front of your store can help boost traffic to your business. This is what every retailer should know:

1. Attracts Attention

The best way to convert a potential customer to a buyer is by attracting their attention. When an individual is coming into the market, they already know what they want. What most may not have knowledge of is where to get the product. With so many retailers selling the same products, it’s up to you to find ways that get such customer’s attention. With a good shop front sign that is readable from a distance, you will convert more potential customers to buyers. However, the sign must convince the buyer that you can provide what they are looking for. That’s how they develop the confidence to buy from you.

2. Branding

Branding is one the most important part of business marketing. You need to work on ways to let people know about your business and what you offer. The name of your business should be what people are talking about for the brand to grow. The good thing about positive branding is that your business is associated with a positive experience. One of the ways you can enhance the brand of your retail business is using signage. With a positive brand reputation, the traffic to your retail shop will increase organically.

3. Better Visibility

Most business people don’t know how much visibility can affect traffic to the stores. Most potential buyers coming into the market do not have a store in mind where they can buy. They just come into the market to look for the store where they can get the products they want. The store they see and get impressed with is where they buy. With proper use of signage, business visibility is greatly improved. Potential buyers looking for a shop to buy will come to your store if you are more visible than the competition. That’s how signs drive traffic.

4. Announcement

Announcements are another way retail signs drive traffic to your store. You should not always use signs for the name of the business, but you can make announcements. I’m sure you must have come across posters on the highways announcing things like the grand opening of certain stores. In such cases, they offer enticing offers to attract potential buyers. What announcements do is increasing the traffic to the store. With these offers to save some money, announcements work by grabbing the attention of potential buyers. That’s how signage can help increase traffic to your retail store.

5. Special Occasions

football fans happily watching the match in the bar

You can use signs to benefit from special events happening near you. If there is a football match between some of the town’s biggest rival clubs, you can use signs to benefit from the derby. Such occasions usually bring a lot of people, and you can convert most of them to customers. What you need is to create eye-catching signage with enticing deals to attract more people into your store. If you sell pizza, give a small discount for the event. That is one smart way retail signs drive traffic to your shop.

6. Outdoor Advertisement

Outdoor advertisement is all about working on a kind of outreach marketing. This is where you move from placing signs at the front of the shop to a wide market. The idea is to help reach out to more people who may not access your business location. This is where placing signs on the buses’ sides or using billboards can be effective. You can also place the signs on light poles and other areas that will work for your outreach marketing programs. These efforts will see a huge traffic increase to your store.

7. Promotions

Another way that retail signs can drive traffic to your store is through promotion. Most people would be willing to buy more from shops that are offering promotions and discounts. If they can save something small from the current market pricing, they will flock into your shop of discounted prices. Signs can do a lot when it comes to promotions. You can use a wide range of signs for promotion purposes. If the offers are too good, your business will experience an increase in traffic.

8. Improved Competitiveness

Did you know that proper usage of retail signage could help up your competitiveness in the market? Well, that is true. Putting signs in front of the shop and doing outdoor advertisement and promotion will improve your competitiveness. You will be exposing your business to a larger market, and this means the chances of getting new customers are high. This means the amount of traffic to the business is likely to increase with the improved competitiveness.

9. Directional/Location

woman in the city checking her location through phone apps and map

Did you know that your retail shop could be having a good reputation in the market, but potential customers have no idea where to find you? Well, this happens a lot, especially when the reputation of the business is growing organically. That’s the reason why directional signage is very crucial in business marketing. You will direct customers who would want to buy from you but don’t know where to find you. With that, more potential customers will be coming to your retail store. That is how directional signs drive traffic to your store.

10. Offline-Online Connection

Most people are now buying online. That’s why even giant stores like Walmart are opening online stores to sell their products. There is a huge online market only, but your retail store can only benefit from it if buyers know where to find you. With your signage, you can have your online details such as Facebook name and website URL on the signage. This will drive more traffic to your store.

There are many ways that business signage can drive traffic to your shop. You just need to understand what your business needs. It is also recommended that you work with a signage expert for professional services.

Home Hints: What to Do if Your Garage Door Breaks

If something has gone wrong with your garage door, it will need immediate repair. Take these four simple steps to make sure you can get through this inconvenience with as
little headache as possible.

Check Simple Things First

If it’s simply a situation where your door won’t open, there could be an easy fix. But be careful not to break anything further, people often think garage repair can be done easily but end up costing themselves more by damaging the door further.

First, check the batteries in your opener. If you don’t have a spare, go inside and try the wall-mounted button. If that works, you probably just need a battery, or you may need to reprogram your remote. Make sure the release cord has not been inadvertently pulled. This will allow the opener to run without moving the door. “Kids often find it great fun to pull these cords, not knowing what they do. The release might also snag on your vehicle as you pull in.” says Jeff our local Garage Repair guru. “Check the opener’s power source. The cord may have fallen loose from the outlet, or there could be a tripped breaker.” Garages often have a fuse that can get tripped and may be on the same circuit with the opener, leaving them inoperative.

a garage door repairmanCall for Service

Once you see it’s not a quick fix, the first thing you should do is to contact someone for a repair. The sooner you do it, the sooner someone can get to you. Make sure you let them know the exact nature of the breakdown: what happened, what you were doing, and anything you did to try to stabilize the situation. Tell them what you see that’s broken, such as the track, spring, panels, or windows. This can help the repair team arrive with more of what they’ll need and give them a head start on ordering additional items. Ensure you give good directions to your home and make plans to have someone meet the repairman there when they arrive.

Secure Your Home

If your door is stuck in the open position, you may need to take steps to secure your home until someone can arrive. If the door is only open a few inches, there won’t be a problem. However, a wider space could be enough to allow an intruder into your house. If the door is stuck in the open position, you may need to keep someone at the house until repairs are made. You may be able to cover the opening with boards. Just don’t place your hands or any materials under the jammed door. If you cannot avoid leaving some exposed opening, secure the inside of the garage. Lock the door into the house and remove the keys from any other vehicles in the garage. If you have a second garage door, latch and lock it so that thieves can’t open it for quick removal of contents.

Don’t Try to DIY

There are a lot of things we can do for ourselves around the house. It’s a great way to save money and get the satisfaction of being self-sufficient. However, garage doors are a very different situation. Do not work on the door yourself. The doors are very heavy and can cause serious injuries or even death if they fall. Folding sections and wheels moving in their tracks can easily injure fingers, hands, and feet.

Perhaps most dangerous of all is the large tension spring above the door. Never attempt to handle a problem with the spring. It takes our special tools and training to work safely with a garage door spring. A broken garage door is a big inconvenience. If yours needs repair, give a professional handyman a call so that they can get the door back to normal as quickly as possible.

What Licences Are Required for Plumbers in Queensland?

What Licences Are Required for Plumbers in Queensland?

Are you thinking of becoming a plumber? Before embarking on that exciting career path, here are some important things to know about certifications needed and where to apply, apprenticeships, licences and training requirements.

 

Certificates

Firstly a Certificate III in Plumbing is required to be able to apply for a plumbing and drainage licence. There is also an entry-level course to obtain a Certificate II in Plumbing, which will give you useful foundation skills and an advantage in gaining a plumbing apprenticeship.

The Certificate III in Plumbing can be achieved as part of your apprenticeship or at a trade institution. It usually takes around two years to complete plumbing training at a trade institution; however, it can take between two and five years to complete an apprenticeship, depending on the program.

There are also a range of tickets or licences you can undetake once you are fully qualified plumber. The most common one which is given as an introduction within your apprenticeship is gas plumbing. There are a few different types of gas certificates you can complete depending on the work you wish to undertake. A good way to get an idea on what certificate you need when it comes to gas fitting is to do some work experience with a certified gas fitting company in your local area. They will be able to show you what type of daily tasks you are expected to undertake, as well as advise on correct licencing once you are ready to be certified.

There are many online resources to help you find the right place of study, but here are a few reliable websites for information about the application and available courses:

https://www.cqu.edu.au/courses/study-areas/engineering-trades/certificate-iii/certificate-iii-in-plumbing

http://www.qtis.training.qld.gov.au/Qualification/Details?modelCode=CPC32413&version=0&trainingCatalogNumber=21461

https://tafeqld.edu.au/courses/17748/certificate-iii-in-plumbing 

Plumbing

In addition to this, a Certificate IV in Plumbing and Services may be required if you are looking to become an advanced specialist, an experienced plumbing services operator responsible for project design and supervision, or a plumbing business manager. Once completed, you would then be eligible to apply for an advanced licence as a Plumbing and Drainage Contractor / Nominee Supervisor.

Please visit this website for more information and application: https://tafeqld.edu.au/courses/17751/certificate-iv-in-plumbing-and-services 

 

Apprenticeships

There are many places in which you can undertake a plumbing apprenticeship in Queensland and it is up to you to find the right employer. A very useful place to visit is the Queensland Government website for detailed information on your options, apprenticeships and the best avenues for seeking employment. Please visit https://desbt.qld.gov.au/training/apprentices/about for further information.

 

About Apprenticeships

 

  • An apprenticeship can be part-time, full-time or school-based, where some of the training can be completed while you are still in high school.
  • An apprenticeship combines work with structured training.
  • If you choose to be employed as an apprentice, your employer will work with a training organisation and yourself to set a suitable training plan.
  • An apprenticeship can be undertaken by existing employees.
  • Apprenticeships require the apprentice and the employer to enter into a legally binding contract which states that you must work and train together for an agreed length of time.
  • Training options must be negotiated and outlined in the training plan. Some aspects of training may be open to negotiation and include selection, content and sequencing of competency units, timing; location, mode of delivery and trainer or facilitator.

 

plumber

Full or Part-time Apprenticeships

  • Full-time apprentices have on-going employment and work and train for around 38 hours per week.
  • Part-time apprentices are required to regularly work and train for no less than 15 hours per week.
  • The nominal term of a part-time apprenticeship is usually double that of a full-time apprenticeship.
  • Existing employees can choose to be employed as an apprentice on a part-time or full-time basis.

 

School-based Apprenticeships

  • School-based apprentices usually undertake an apprenticeship as part of their year 10, 11 and 12 high school studies.
  • The nominal term of a school-based apprenticeship is usually double that of a full-time apprenticeship.
  • A school-based apprentice’s employment and/or training plan must impact on their school timetable for the apprenticeship to be considered school-based.

 

Licences

Queensland Building and Construction Commission (QBCC) is responsible for the regulation of all aspects regarding compliance, disciplinary functions and plumbing licensing in Queensland. Plumbing and drainage are the two different plumbing categories.

The three plumbing license classes are as follows:

  • Provisional Plumbers Licence – You can apply for this license once you have completed a plumbing apprenticeship.
  • Occupational / Open Licence – You can apply for this licence once you have completed a minimum of one year in the job on a provisional license.
  • Plumbing and Drainage Contractor / Nominee Supervisor – You can apply for this licence once you have completed the Certificate IV in Plumbing and Services and are able to meet the associated financial requirements.

 

Training Requirements

Plumber

In order to meet the QBCC requirements for applying for a Queensland Plumbing or Drainage Licence you must have already completed:

  • Certificate III in Plumbing (CPC32413) or Certificate III in Plumbing (Mechanical Services), including a sanitary stream.
  • Certificate III in Plumbing (CPC32513).
  • Certificate IV in Plumbing Services (CPC40912) may also be required if you are eligible to apply for the Plumbing and Drainage Contractor / Nominee Supervisor licence. This consists of the following units of competency:
  • Carry Out Work-Based Risk Control Processes (CPCPM4011A).
  • Design and Size Sanitary Plumbing Systems (CPCPSN4011B).
  • Design and Size Sanitary Drainage Systems (CPCPDR4011B).
  • Design and Size Heated or Cold Water Services and Systems (CPCPWT4011B).
  • Design and Size Domestic Treatment Plant Disposal Systems (CPCPDR4013B).
  • Estimate and Cost Work (CPCPCM4012A).
  • Establish Legal Risk Management Requirements Of Small Business (BSBSMB401).

Please visit the QBCC website for licence application and further information on licences: http://www.qbcc.qld.gov.au/contractors/apply-licence/apply-plumbing-drainage-licence

What Licences are Required for Property Managers?

So, you’d like to begin a career as a property manager?

Being a property manager means acting as a third party who is hired by a landlord or property investor to manage the day-to-day operations at a rental property. Without the work and support of a residential property manager, the industry would fall flat. Vital in making sure a property holds or increases its value, their responsibilities are hugely varied, depending on the agency.

Responsibilities of a Property Manager include (but certainly aren’t limited to):

Dealing with tenants

Working as the communicator between the owner of the property and the tenants, the property manager will deal with all tenant-related issues, acting as a representative for the landlord.

Owner communication

Meaning keeping the owner informed of vacancy rates, business policies, legal issues and any maintenance and repairs that are needed on their property.

Maintenance

In charge of keeping the property in respectable condition as well as the surrounding grounds. The essential duties can include dealing with repairs, breakages and the general maintenance of the grounds, entrances, and gardens.

To be a good property manager you need to:

  • Be a people person
  • Be comfortable on the phone
  • Enjoy solving problems
  • Be excellent at managing expectations
  • Be empathetic and caring
  • Be a good listener

Do you tick all those boxes? Great! Let’s talk about how one becomes a property manager in Queensland.

You must earn a qualification before you can become registered to work as a property manager in Queensland. At the end of the article, we’ll list a collection of schools one can attend to obtain the necessary qualifications.

There are multiple qualifications for you to choose depending on your ultimate goal.

property management career

If you are only wanting to work as a Property Manager for an already existing property management agency then you can obtain the Real Estate Property Manager or Salesperson Registration Certificate. We spoke with James from an Airbnb management compnay in Brisbane – Breezybnb. He said that there has been an influx of people looking to get into the space thanks to the sharing economy platforms like Airbnb. “Airbnb has made traditional property management evolve from just real estate to a hospitality service.” He believes that if traditional letting agents don’t embrace the change, a large number of their premium properties will be lost.

“Airbnb has made traditional property management evolve from just real estate managers to a hospitality service.”

If you’re wanting to start your own Property Management Agency or Real Estate Agency then you can study for the Real Estate Agent Licence Course.

If your goal is managing an entire residential building then you can earn a Resident Letting Agent Course.

Once you’ve achieved the relevant qualification, the next step is to apply to the Office of Fair Trading (Queensland) for your registration to work in the industry. This is done in five simple steps:

  1. Visit the OFT site to confirm you meet the eligibility for the application.
  2. Fill in the OFT Registration or Licence Application Form
  3. Attach to your Application Form a copy of your course Statement of Attainment from wherever you gained the qualification from
  4. Attach formal identification (this can be a QLD drivers licence or birth certificate)
  5. Attach payment of your registration or your licence fees

And that’s that! Once your application has been sent it can take between four and six weeks for the OFT to process your application. Once successfully processed, you are now registered as a Queensland property manager!

So, now what?

Well, now you’re ready to begin your real estate career! Most, if not all property managers have some experience as real estate agents. However, this is not always the case. And if you’re applying for a property manager position then you can make clear that property management has always been your goal, not property sales or letting!

What you will have going for you is due to the large apartment boom across Queensland (and Brisbane in particular) – trusted property managers are now in massive demand, with a serious shortage within the property industry. 2019, as it turns out is a great time to start your career!

Like all job opportunities, the onus is on you not to just sit back and wait for a job opportunity to come to you, you need to be proactive. Identify the companies you would like to work for and approach them directly.

You can demonstrate the fantastic property management skills you have obtained via your course by calling prospective agencies, talking to them over the phone and email and going and seeing them in person!

Sounds like a career path you’d be interested in? Below we’ve listed the institutions in Queensland you need to attend to get the ball rolling:

Property Training Australia

Address: Multiple locations including Bundall, Bundaberg & Sunshine Coast

Validum Institute

Address: Level 1, Unit 9/385 Sherwood Rd, Rocklea QLD 4106, Australia

Australian School of Business and Law Pty Ltd

Address: 26 Excelsa St,  Sunnybank QLD 4109

Harcourts – The Academy

Address: 31 Amy Johnson Pl, Eagle Farm QLD 4009, Australia

Macdonald Education

Address: Level 4  138 Albert Street Brisbane QLD 4000

National Institute of Education and Technology

Address: 8 Clunies Ross Ct, Eight Mile Plains QLD 4113, Australia

Newton College

Address: 98 Cleveland St, Greenslopes QLD 4120, Australia

What Licences are Required for Air Conditioning Unit Installers in Queensland

To work as a registered air conditioner installer in the state of Queensland, you need to be licenced. However, as there are different types of air conditioner systems requiring different skills, there is a multitude of licences available, and you need to obtain each one dependent on the level of work.  The main pathway is through the ARC (Australian Refrigeration Council).

hvac guy fixing air conditioning units

What Does an Air Conditioner Installation Expert Do on a Day to Day?

We spoke with Brett Shipley from Air Con Sunshine Coast about what his workday usually involves and what apprentices can expect working as an air con installer.

  • licenced air conditioning installerEstablishing job requirements from drawings and specifications
  • Laying out installation reference points
  • Drilling holes, installing mounting brackets and cutting, bending and threading piping
  • Installing air conditioning units on the sunshine coast and repairing components such as compressors, motors, condensers, evaporators, switches and gauges, and copper lines for steam, gas, refrigerant, compressed air, oil, and chilled water is Brett’s favourite type of work
  • Bolting, soldering, riveting, welding and brazing pipes to connect equipment, and checking the alignment and accuracy of fit
  • Filling systems with gas or fluid to check for leaks
  • Testing refrigeration systems, checking mechanisms and making adjustments
  • Removing test gas and fluid using vacuum pumps, and filling with refrigerant
  • Checking and overhauling refrigeration systems, diagnosing faults and repairing and replacing defective components
  • Adjusting system controls and mechanisms and reassembling systems

Let’s take a look at the different licences

Licence Name: RAC01 – Refrigerant handling licence – qualified persons (Full refrigeration and air conditioning licence: 2 & 3 years)

What this means: you are able to handle a refrigerant for any work in the refrigeration and air conditioning industry, other than the automotive industry

Licence Name: AAC02 – Refrigerant handling licence – qualified persons (Automotive air conditioning licence: 2 & 3 years)

What this means: you are able to handle a refrigerant for any work on air conditioning equipment fitted to the cabin of a motor vehicle.

Licence name: RSS03 – Refrigerant handling licence – qualified persons (Restricted heat pump – split systems – installation and decommissioning licence: 2 & 3 years

What this means: you are able to handle a refrigerant for the installation and decommissioning of any of the following: a single-head split system air conditioner of less than 18kW, a 2-part hot water heat pump of less than 18kW, a 2-part swimming pool heat pump of less than 18kW.

There are also trainee licences one needs to obtain beforehand

Licence name: TL000 – Refrigeration and air conditioning trainee licence.

What this means: you are able to handle a refrigerant while undertaking training and/or assessment in a classroom setting and at your workplace under supervision. The supervisor must be the holder of a licence that entitles them to engage in work for which the licensee is being trained. This licence is valid for the period of training, which can be up to one year.

Licence name: CL000 – Refrigeration and air conditioning trainee licence (Classroom)

What this means: To handle refrigerant in a classroom setting only. The licensee cannot handle refrigerant outside the classroom setting. This licence is valid for a period of training which can be up to 1 year.

air conditioning installers

Before achieving any of the above licences, you need to achieve one (or more depending on your licence) of the following:

  • Successful completion of an Apprenticeship as a Refrigeration Mechanic, e.g., Proficiency Certificate; or
  • Trade Recognition Certificate: Refrigeration Mechanic; or
  • Trade Certificate with a Trade Outcome of Refrigeration Mechanic and evidence of industry experience; or
  • MEM30205 Certificate III in Engineering Mechanical Trade (Refrigeration and Air conditioning)
  • UEE32211 Certificate III in Refrigeration and Air conditioning; or
  • UEE42711 Certificate IV in Air conditioning and Refrigeration Servicing; or
  • UEE42811 Certificate IV in Air conditioning Systems Energy Management and Control; or
  • UEE42911 Certificate IV in Refrigeration and Air conditioning Systems; or
  • UEE50311 Diploma of Electrical and Refrigeration and Air conditioning; or
  • UEE51211 Diploma of Air conditioning and Refrigeration Engineering; or
  • UEE62511 Advanced Diploma of Air conditioning and Refrigeration Engineering; or
  • MEM30298 Certificate III in Engineering – Mechanical – Refrigeration and Air conditioning
  • UEE31306 Certificate III in Refrigeration and Air conditioning; or
  • UTE30999 Certificate III in Electrotechnology Refrigeration and Air conditioning.

Registered Queensland Course Providers

Here are four educational institutions in Queensland where one can achieve there Certificate III in Air-conditioning and Refrigeration:

  1. Australian Institute of Business and Technology
    Address:  Levels 1, 3/18 Mount Gravatt Capalaba Rd, Upper Mount Gravatt QLD 4122, Australia
  2. Australian Trade Training College Ltd
    Address: 294 Scarborough Rd, Scarborough QLD 4020, Australia
  3. Axial Training Pty Ltd
    Address: 3398 Pacific Hwy, Springwood QLD 4127, Australia
  4. TAFE Queensland
    Address: 66 Ernest St, South Brisbane QLD 4101, Australia

If you’re trained up and looking for work – Contact Brett from Air Con Sunshine Coast – He’s looking for help with his business in the Caloundra area.